Brand’Gagement: commitment as a condition for sustainable brands

“Doing well by doing good” , a magical ode to a happy convergence of two irreconcilable things: Being and Having. Yesterday “the world after” (the pandemic) dreamed of harmony, association and naturalness. This economic project today finds very concrete applications under the pressure of an impeded globalization, which heralds another possible paradigm. So, fad or […]